(Anti-theft, post at night.) Abstract: With the advancement of technology and the coverage model of smart networks, the rise of the gaming industry in recent years is evident. The way games are propagated is no longer limited to rigid promotional modes. The influence of games is gradually expanding into all aspects of life. Correspondingly, gaming companies need to continuously integrate resources, innovate and upgrade, and improve performance with the rapid development of the times. Diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, it remains a preferred mode of development for enterprises and is equally applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of gaming companies.
