Starting from July 13th, Nezha: Birth of the Demon Child began its large-scale advanced screenings.
At Qi Sheng's request, the number of screenings exceeded 1,000.
An advanced screening of this magnitude was extremely rare in the domestic film industry.
If word-of-mouth failed, the box office would surely be a miserable failure.
But Qi Sheng, having seen the future, knew just how astonishing the final box office for Demon Child would be.
The advanced screenings grossed 61.83 million yuan.
This was somewhat unexpected, even for Universal Entertainment, which was in charge of marketing and distribution.
By convention, the opening day box office should be at least double that of the advanced screenings.
Thanks to these screenings, right up until the official premiere,
Demon Child maintained an unprecedented level of positive buzz on all platforms for a domestic animated film.
