Aisha received an email from a major brand, asking her to collaborate on a campaign. She was thrilled - this was a huge opportunity. But as she read the briwanted her to promote a product she wasn't entirely comfortable with.
Alex noticed her hesitation. "What's wrong?" he asked. Aisha explained, and he nodded thoughtfully. "You don't have to say yes if it doesn't feel right," he said.
Aisha thought about it. She'd built her business on authenticity, and this didn't feel authentic. She decided to propose an alternative, one that aligned with her values.