Walking forward, he heard the voice of the host calling out bids over the microphone.
Stepping into the hall of the house, he saw a giant crystal chandelier hanging right in the middle, its soft light illuminating the entire room.
A female host in a red gown stood in the center of the stage, vigorously calling out bids for a green jadeite Wushi plaque.
"Five million once, five million twice, five million thrice, sold! Congratulations to this lady!"
Jiang Cheng slowly scanned his surroundings; at this moment, everyone was focused on the auction items on stage, so no one noticed him.
After looking around, he found a random seat among the chairs in the back and sat down.
The setup of the auction before him wasn't grand, clearly not one of those serious and majestic auction venues.
It was like a small-scale auction disguised as a cocktail party, but there were many people raising their hands to bid, so the atmosphere was quite good.
The next item to be auctioned was another expensive piece of jewelry. After several rounds of tedious bidding, Jiang Cheng began to feel a bit bored, mainly because there was nothing he liked. Just as Jiang Cheng stood up, preparing to walk out, a Patek Philippe enamel lady's watch was placed on the display stand.
The female auctioneer introduced the watch: "This enamel watch is a private collection piece from the top watch collector, Ms. An. As everyone knows, while the retail price of Patek Philippe enamel watches isn't high, each enamel design is a unique one-of-a-kind piece. That is to say, once a pattern is designed, only one watch is made. So, there's no need to worry about seeing someone else with the same model. The starting bid for this enamel watch today is 500,000, with increments of no less than 100,000. Let the bidding begin!"
Jiang Cheng was slightly surprised by the price, not because it was cheap, but because it was actually a bit expensive.
Because the official release price for a Patek Philippe enamel watch was only a little over 100,000.
Furthermore, Patek Philippe releases a few unique enamel watches every year. However, the world is large, and these watches are usually reserved by super VIP users before they even hit the shelves; ordinary buyers have no chance to purchase them.
Thinking about it this way, it was suddenly understandable why its price in the secondary market or at auctions would be so high; after all, rarity increases value.
While Jiang Cheng was lost in thought, the price of this enamel watch had already reached 800,000.
Looking at the exquisite watch, Jiang Cheng suddenly thought of his mother, Li Yan.
This watch matched his mother's temperament quite well. Although he couldn't give it to Li Yan right now, there would always be an opportunity in the future.
Just as the 800,000 bid was about to close, Jiang Cheng raised his hand.
After Jiang Cheng raised his hand, the host on stage quickly called out the price.
"900,000, any other bids? 900,000 once, 900,000 twice, 900,000 thrice! Congratulations to the gentleman at number 35 for winning the Patek Philippe enamel lady's watch."
After the female host struck the gavel, the people in the front rows all turned back to look at Jiang Cheng.
A watch worth a little over 100,000 had its price multiplied so many times; it was indeed extravagant.
Soon, a new auction item was brought onto the stage.
"The next watch to be auctioned is also provided by the top watch collector, Ms. An. It is the Richard Mille RM056. Richard Mille—I believe everyone has heard of this brand. Although it's a relatively young brand, having been founded for only a dozen years, it has become a top watch brand comparable to Patek Philippe. And the Richard Mille RM056 being auctioned today is worth tens of millions, arguably the king of all their models! This model is limited to only ten pieces worldwide, with a starting bid of 15 million! Increments must be no less than 500,000! Let the bidding begin!"
Hearing this price, Jiang Cheng was stunned once again. This time it wasn't because it was expensive, but because 15 million was actually somewhat cheap.
Before his rebirth, Jiang Cheng remembered that the price of this Richard Mille RM056, which looked like a Little Genius smartwatch, had long been driven up to 25 million in the secondary market.
However, Jiang Cheng quickly snapped out of it, frowning as he thought rapidly.
It was currently 2017. According to the host, the Richard Mille brand had only been founded for a dozen years at this time.
It only truly gained widespread popularity when TikTok short videos exploded.
That period should be around 2018. It was then that Richard Mille gradually entered the public eye because of short videos.
The reason Jiang Cheng recognized this watch was also due to TikTok's big data recommendation algorithm.
His father, Jiang Jianmin, always wore various Rolex luxury watches. Influenced by him, Jiang Cheng also paid some attention to watches in his daily life.
Ever since he started using TikTok, the big data recommended various luxury watches worth tens of millions to him every day.
At that time, Jiang Cheng often complained that TikTok thought too highly of a broke Second-generation rich kid like him, recommending series that he couldn't afford at all.
But at this moment, Jiang Cheng was suddenly grateful for TikTok's recommendation mechanism. It turned out to be setting the stage for him after his rebirth.
Before his rebirth, he could only look at pictures, but after being reborn, buying one to wear on his wrist didn't seem impossible. Whether to get it or not depended entirely on Jiang Cheng's personal preference.
Without the slightest hesitation, he raised his paddle.
Seeing Jiang Cheng raise his hand again, the female host couldn't help but take another look at him.
"15.5 million from the gentleman at number 35! Any other bids?"
As soon as the host finished speaking, a young man with slender arms and a tattoo on his forearm raised his paddle.
"16 million from Mr. Number Eight! 16 million from Mr. Number Eight! Any other bids?"
Hearing this, Jiang Cheng raised his hand again.
"16.5 million from the gentleman at number 35!"
After Jiang Cheng bid, the skinny man with the tattooed arm raised his hand again.
"17 million from Mr. Number Eight!"
Jiang Cheng frowned and raised his paddle again. He was somewhat surprised; he didn't expect someone else to have their eye on this watch as well.
In fact, only the two of them were bidding; no one else seemed to have any intention of participating.
At this time, those familiar with the Richard Mille brand were still the Second-generation rich and moguls of the upper-class circles.
Although ordinary people might see it while scrolling through videos, its fame wasn't particularly large yet.
But in another two years, once its popularity spread, you might see many Second-generation rich kids wearing this brand when you went to nightclubs at night.
Compared to the future skyrocketing prices, now was the perfect time to acquire this watch.
After all, this RM056 was known as the billionaire's entry ticket, the symbol of the top Second-generation rich!