Many users buy a membership on a streaming platform for a specific show.
But before such a show is released, no one knows if it will be a huge hit. It's rare for a show to be a guaranteed blockbuster.
Therefore, to ensure they have enough resources and exposure after launch, many productions invite streaming platforms to invest. This means that, most of the time, Penguin Film and Television and iQiyi are sitting pretty, developing their pan-entertainment ecosystems.
Chen Jincheng wanted to get LeTV Film and Television Network up and running, and naturally, he planned to get a piece of the action. This wasn't just for short-form dramas; he could also build a pan-entertainment ecosystem belonging to Second-Life Star.
And once it was established, his pan-entertainment ecosystem could have a much broader scope than those of Penguin and iQiyi.
