Hale Global marketing analysis noted a strange trend:
✔ Customers did not care about perfume chemistry.✔ They cared about the story of the perfume.✔ And unfortunately the story's main spokesperson was still Lila and Noah's wet sleeve moment that the new headlines incorrectly romanticized.
Brand surveys read:
"I trust scents that protect memories."
"Valuation without soul smells like debt."
"Love may not need contracts if loyalty is real."
No one told Dorian that last line; the empire told him by consumer democracy of breathing.