After two or three hours of struggle, as Chen Pingjiang expected, the six-person squad was completely wiped out.
The most common issue was nervousness, being unable to speak when facing people, and having a blank mind after being rejected.
This kind of intractable problem can only be overcome with more experience.
Chen Pingjiang called out names one by one, first looking at Che Jianlong,
"Your problem is that you lack confidence and strategy. You see others interested, but they procrastinate and don't sign. You can't hold back and actively lower the price, which exposes your bottom line and makes it even harder to close the deal."
Che Jianlong nodded in annoyance:
"I already lowered the price for him, but he still wanted it cheaper."
"Because the customer won't think you're making a concession, they'll just think you're earning too much and your conscience bothers you, so you proactively lower the price. They just make a basic attack, and you've already used your ultimate move.
Remember, let the customer bargain. You need to go back and forth with them, don't agree easily, otherwise they'll think there's still room for price reduction.
Only when you reluctantly agree to their price reduction request will the customer feel they've gained a significant profit margin, and they'll also think you're generous in business, even if the price you sell to them is twice that of other customers."
As he spoke, Chen Pingjiang turned to Yan Shijing, who had joined later, and rolled his eyes in exasperation:
"Your problem is the most serious. Remember, you're a salesperson, not a fraudster. The biggest taboo in sales is making random promises. You just exaggerated the promotion effect to the heavens.
If I hadn't stopped you, you almost told them the ROI could be several times higher. Let me ask you, if the advertisement doesn't deliver such results, what will you do if they ask for a refund?"
Yan Shijing still seemed unconvinced,
"The contract is signed, and the ad slots are arranged. How could a refund be possible?"
Chen Pingjiang gave him an exasperated glare and sneered,
"At that time, they'll not only sue you for false advertising, but they'll hang banners at the company every day to cause trouble. Can you handle that? What's more, if they spread the word to surrounding businesses, Renrenwang's reputation in this area would be ruined."
"But boss, you just saw it, the one I was talking to insisted on asking me about the effect and whether the data could match what was in the brochure. If I say yes, no problem, it's a bit too definitive. If I say it's not necessarily, they get worried. What should I do in such a situation?"
Li Xi also asked.
"If you make a definitive statement and don't deliver, you will lose this potential customer. If the other party is worried, you need to use other means to alleviate their concerns."
Chen Pingjiang clapped his hands, encouraging everyone:
"You are all doing sales for the first time, so imperfections are normal. But as long as you make unremitting efforts, there will always be good results. Believe in our website, believe in our products, be down-to-earth and don't pretend to work hard.
Work is results-oriented. For those colleagues who are overly concerned with saving face, I personally advise you to apply for a transfer sooner. Learn more, whether it's about products or psychology. After each client meeting, learn to review, improve what needs improving, abandon what needs abandoning, and show the most proactive work attitude."
"But... boss, it's really hard. I feel completely clueless."
The atmosphere that had been painstakingly built up was suddenly disrupted by a discordant voice.
Chen Pingjiang looked at the girl in front of him expressionlessly, then thought for a moment and said,
"Sales itself is a challenging job. Bad salespeople run around every day without closing deals. Excellent salespeople have customers actively coming to them even while lying at home. Amazing salespeople can poop on my head, and I might even have to wipe their butts. The difference is which kind you want to be."
"Of course, we want to be amazing salespeople!"
"Exactly, serving the people... 's money!"
Everyone immediately chimed in, one after another.
Having spoken to this point, it was basically thoroughly explained.
Whether everyone took it in or not, only they themselves knew.
A fixed camp, flowing salespeople; if two out of six people stayed, Chen Pingjiang would consider it a gain.
This job is both refining and tormenting.
Most people disappear within a few months.
Chen Pingjiang checked the time, it was already three in the afternoon.
He immediately waved, signaling everyone to follow,
"Let's go, I'll take you to the last lesson."
The six-person squad followed Chen Pingjiang, chatting as they walked.
Even Yan Shijing, despite his unconvinced attitude, had to admit:
"The boss is only a freshman, but he's like a salesperson with over a decade of experience; he knows everything."
Li Xi and Che Jianlong just laughed:
"That's nothing, you're new and don't know, the boss knows even more than you think."
"I declare that from now on, the boss is my idol. Even his walking posture is so handsome. Oh, that damn charm!"
"Perhaps he's a genius, otherwise how could he be the boss and we be the workers?"
"Whether it's management, sales, or marketing, it feels like there's nothing he doesn't know. It really feels like he's been a boss since he was in his mother's womb."
"How rich do you think the boss will be in the future?"
"I don't know how rich, but definitely richer than us, haha."
"What are you guys muttering about?"
Chen Pingjiang turned around and found no one behind him, a group of people lagging more than ten meters behind him.
...
There are a few driving schools in Xianlin University Town, but the largest is Guoqiang Driving School.
Chen Pingjiang and the others saw several cars practicing Subject Two as soon as they entered the driving school.
"Boss, why did we come to a driving school?"
Li Xi asked, puzzled.
Chen Pingjiang had his hands in his pockets, glanced around the training ground, and then said,
"Don't you think driving schools are excellent clients?"
Li Xi's eyes lit up immediately:
"You're right, our website users are all university students, who are precisely the target clients for driving schools. Only a very small number have driver's licenses, and university students have plenty of time, making them very suitable for learning to drive."
After asking someone at the registration desk, Chen Pingjiang paid 3200 yuan to sign up.
"Boss, you have to spend money first wherever you go to discuss business. Won't you end up spending all your money without earning any?"
Chen Pingjiang shrugged indifferently:
"I need to get a driver's license anyway. Besides, if this deal goes through, this is small money."
"Big sister, please tell me how to get to the principal's office. I have quite a few students here who want to learn to drive, and I'd like to talk to him."
The big sister at the registration desk didn't even lift an eyelid,
"Up the stairs to the second floor, then turn right and go all the way to the end."
"Alright, thank you."
Going up to the second floor, Chen Pingjiang knocked on the open door.
Inside, two middle-aged men were discussing something.
"Who are you?"
Principal Wan Qiping looked up at the young people in front of him, a little puzzled.
Chen Pingjiang had already smiled and handed over his business card,
"Hello, Principal. I just registered at our school, and I happened to come up to see if there are any opportunities for cooperation. My surname is Chen."
"Oh, oh."
The position on the business card was General Manager of Renrenwang.
Wan Qiping hesitated for a moment before smiling and greeting,
"Hello, General Manager Chen, hello."
"Principal, then I'll get busy."
The driving instructor saw many people had arrived and quickly excused himself.
"Okay, we'll talk about your matter later. And by the way, have administration get some drinks."
Wan Qiping instructed, then sat down and asked with a smile,
"Thank you, General Manager Chen, for trusting our driving school."
Chen Pingjiang took the cigarette offered by Wan Qiping,
"One of my classmates learned to drive at your school. Knowing I also needed to learn, he highly recommended me to come here, saying your instructors have good attitudes and high teaching quality."
Wan Qiping burst into laughter,
"Thank you, thank you. Customer referrals are the greatest affirmation of our teaching quality."
"I came for an on-site inspection and found that your driving school indeed has excellent teaching staff, which sparked the idea of cooperation,"
Chen Pingjiang said, feeling completely at ease as if he were at home.
"I have a social networking website under me, which currently covers Dongcai and Tiyuan, with over 20,000 users. We are currently expanding to Shida and Jingguan Academy, with the ultimate goal of covering the entire Xianlin University Town.
Renrenwang's users are all university students, and your driving school here caters to university students, right? So I would like to invite Guoqiang Driving School to advertise on our Renrenwang."
Wan Qiping was clearly interested and straightened up,
"I haven't heard of Renrenwang, but if it's truly as you say, then it is indeed a good advertising channel."
"That's simple. You can ask university students nearby if they know about Renrenwang, and I can also provide you with backend visitor data."
Seeing Chen Pingjiang's confidence, Wan Qiping couldn't help but believe him a bit, and more importantly, he had recently been planning to advertise in the newspaper.
(End of chapter)
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