Handbags printed with Renren.com were ubiquitous on campus within two days.
University students rarely carry backpacks, and holding textbooks in their hands is inconvenient, so the utility of handbags became apparent.
The handbags designed by Chen Pingjiang were made of canvas and were not cheap.
They were entirely blue, with the three large characters "人人网" (Renren.com) printed on them, along with the logo and slogan "Go to Renren, find classmates."
This was equivalent to a mobile advertisement, with a wide circulation range, creating an excellent advertising effect.
"Damn, why is everyone carrying the same handbag? What is Renren.com?"
"It's similar to Xiaonei, but more interesting than Xiaonei. It's all about our school and the sports academy."
"Is it fun?"
"Hehe, there are so many beauties from our school on it that I've never seen, and from the sports academy too."
"Really? I'll go to an internet cafe to check it out."
He Canwen quickly rushed to the internet cafe.
As soon as he entered, he saw a roll-up banner also advertising Renren.com.
He turned on a computer, typed in Renren.com's website, and a new world unfolded before his eyes.
"Bro, you're on Renren.com too? Let's add each other as friends and 'step on' each other's pages."
The boy next to him turned his head, glanced at He Canwen's screen, and said.
"I just registered, I'll get familiar with it first," He Canwen said.
"This thing is similar to Xiaonei.com, but it has a lot more content."
After adding the man next to him as a friend and clicking 'follow', He Canwen asked,
"What's the point of this?"
"If 100 people follow you, you'll get the 'A Call to Action' badge. 1,000 people is 'Stars Gaze at the Moon', and 10,000 people is 'Adored by Ten Thousand'."
He Canwen nodded and casually browsed a few posts.
They felt like things happening around him, very familiar.
"Beauties Unexpectedly Appear at the Sports Academy Sports Meet"
"I Say She's the Prettiest at Dongcai, Who Dares to Disagree?"
"Oh, there's even anime/manga and novels."
He Canwen's interest was piqued; he loved reading comics.
Before long, He Canwen was engrossed in reading.
When he snapped back to reality, two hours had passed.
It was lunchtime, and he was a bit hungry, so he planned to go out and eat something.
Just then, he heard someone shouting behind him:
"Register for Renren.com and get free drinks and snacks! Sunflower seeds, instant noodles, Coke, Sprite, we have everything."
The person walked around, shouting, carrying a box, with a girl following them.
They instantly attracted many people, and soon a crowd of onlookers had gathered.
"Don't push, don't push, one by one."
"Everyone gets something, register first."
"Damn, bro, if you snatch it again, I'm calling the police."
When He Canwen heard about this good deal, he shouted to the girl,
"I just registered, does that count?"
The girl, almost squashed like a sardine, shouted to the crowd,
"Everyone go back to your seats, we'll come find you!"
Only then did she turn to He Canwen and say,
"Those who have already registered can't get it, but you can invite friends, or send our invitation link to class groups and dorm groups. One item per group."
In front of the girl, He Canwen quickly sent the invitation link to all the class groups, dorm groups, and association groups.
Looking at the Coke and instant noodles on the table, He Canwen grinned.
Getting something for free was truly satisfying.
Meanwhile, Renren.com's remaining six ground promotion teams launched aggressive promotions at two universities and two other internet cafes.
Some used the slogan "Free Internet Access" in internet cafes, offering two hours of free internet fees upon registration, and additional hours for sharing invitation links.
Other teams reserved chicken drumsticks at school canteens, giving them away upon registration.
Chen Pingjiang did not specify what items each team must use as rewards for promotion.
Instead, he gave everyone the same budget, allowing each team to decide on the reward items based on the promotion scenario.
This also involved a test, as Chen Pingjiang wanted to see which of the seven teams had the best promotion results.
Within a short period, Renren.com's promotion work generated a storm around the two universities.
Chen Pingjiang watched the backend data surge and broke into a big smile.
The first round of promotion was merely publicity; in contrast, the second round was much more aggressive:
"If you dare to register and share, I dare to give."
Truly pouring real money into it.
Naturally, the results were also obvious; students felt that Renren.com was very practical and generous, and their goodwill towards it was maximized.
In less than half a day, all student class groups, dorm groups, association groups, and student union groups were flooded with Renren.com invitation links.
If it was just one link, some might not click it, but what about three or five links?
Students shared links in class groups, teachers saw them and registered, and bolder ones even shared them in teacher work groups.
University teachers were relatively younger and quicker to adopt new things.
Before long, some were skillfully posting and replying, starting to "flood" the forums.
Kuang Minghong saw a bunch of links in the work QQ group on his monitor.
He was about to criticize them, but then he saw another teacher send the same link.
He then held back his criticism and curiously clicked the link.
"Renren.com? Could it be the website Chen Pingjiang set up?"
To avoid any mistake, Kuang Minghong specifically called Zhu Guangtong.
After receiving a definite answer, his face was full of smiles.
"It's online so quickly, and it's well-made."
Kuang Minghong switched back and forth between various pages, found the transitions very smooth, and the response speed very fast, nodding in satisfaction.
Kuang Minghong had seen too much of so-called student entrepreneurship.
Putting aside everything else, just looking at the projects in the University Innovation and Entrepreneurship Park, each one was boasted about lavishly and looked promising, but most actually only existed in PowerPoints and were difficult to implement.
Even if a few projects occasionally materialized by chance, most ended in failure.
Of course, this wasn't unique to Dongcai; other second-tier and even first-tier universities were similar.
Except for a few successful cases in C9 universities, most others yielded no results.
Students might be okay with small projects, but for slightly larger projects, their abilities, connections, and resources were simply insufficient to manage them.
"Such projects must be well protected."
If it were anyone else, Kuang Minghong might not have confidence, but he had a good impression of Chen Pingjiang.
If anyone could succeed in entrepreneurship, it would definitely be Chen Pingjiang.
After thinking, Kuang Minghong called Zhu Guangtong to his office.
"Xiao Zhu, you need to keep a close eye on Chen Pingjiang's side. As his advising teacher, you must provide good support."
Zhu Guangtong had a relative pass away in his hometown and hadn't been at school for a few days; he had just returned to work today after taking leave.
"Okay, Dean, but Chen Pingjiang is very resourceful; I'm just nominally involved."
Kuang Minghong then asked,
"Has the issue with his office location been resolved?"
Zhu Guangtong replied,
"They rented a two-story storefront in the school's commercial street."
Kuang Minghong frowned:
"How can that work? A storefront is so small, and startup funds are scarce in the early stages, adding an unnecessary burden. You should submit an application to the Student Affairs Department in your capacity as an advising teacher, requesting two offices in the University Innovation and Entrepreneurship Park."
Kuang Minghong immediately became anxious upon hearing this.
If Chen Pingjiang worked off-campus and the project succeeded, teachers from other departments might indeed try to poach him, and they might even mock the School of Industrial Management for being short-sighted.
Most crucially, at first glance, it would seem to have no connection to Kuang Minghong or the School of Industrial Management.
How could that be?
The Renren.com project must grow under the care of Vice Dean Kuang Minghong and leaders and teachers at all levels of the School of Business Administration!
(End of this chapter)
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