Four hours in the top ten of Weibo trending topics only cost twenty thousand yuan!
A drop in the bucket.
But the profit it brought to Meiyou was incredibly huge!
As for Weibo being wary of Meiyou's social features and not giving Meiyou traffic?
No need to worry about that.
Currently, Meiyou only has over two million users, insignificant.
Weibo, with hundreds of millions of users, doesn't even bat an eye at it.
More importantly, Meiyou looks more like an e-commerce service platform geared towards women; even if it has some social features, they are all basic.
Nowadays, any software will mostly launch some social features; Weibo can't block all of them.
Sina Weibo's current real opponents are its three arch-rivals: Tencent Weibo, Sohu Weibo, and NetEase Weibo!
That's right, in 2011, there were four major Weibos competing on the same stage!
All vying for users, vying for profit!
If at this time, Weibo blocks clients like Meiyou that have some social features, then these clients will immediately switch to the other three Weibos!
Pushing clients to competitors and creating buzz and profit for competitors, Weibo wouldn't be that foolish.
In fact, Weibo, for the sake of users and profit, rarely blocks extensively.
Even WeChat Official Accounts, which threatened Weibo's foundation, were only blocked after WeChat surpassed Weibo in 2014...
Current Meiyou, even if it develops for another three years, might not necessarily be blocked by Weibo.
Unless Meiyou develops to the level of WeChat in 2014 and completely takes over Weibo's livelihood!
To put it plainly, such a public opinion platform needs to save face.
If it blocks at the drop of a hat, then who would still use Weibo?
It's only ten PM now, Wang Yi bought four hours of trending topics, which can stay trending until two AM!
Moreover, fewer people buy trending topics at night, so it usually won't be pushed down, and with the follow-up effect, Meiyou staying on the list until tomorrow morning won't be a problem.
Of course, the money for buying trending topics was not directly paid from Meiyou's account.
Instead, it was paid through a certain small third-party company and has no direct relation to Meiyou.
These matters, as a professional manager, Song Sining handled very well.
Gaosheng Information Technology received the transfer and once again arranged for its powerful influencers to start trending topics, generate buzz, and invest in traffic...
As a result, Meiyou, which had just fallen off the list, quickly climbed back to ninth on the trending list, then eighth, seventh...
By eleven PM, it had already reached sixth place!
For a moment, Manager Yang Dali fell silent:
"Boss, Meiyou bought trending topics for the top ten, and now it's climbed to sixth. Should we continue to invest in traffic?"
Qian Gaosheng thought for a moment and sighed:
"Invest, keep investing!"
Yang Dali, however, was puzzled:
"Boss, actually, given the current situation, even if we don't invest in traffic, Meiyou is still in the top ten. They won't be able to tell, so saving a bit is a bit, right?"
Qian Gaosheng's brows furrowed:
"Manager Yang, business isn't done this way! Whatever amount of traffic they bought, we invest that much. As for whether they reach the top ten or top five, that's their capability! We cannot withhold any of the traffic we're supposed to invest! Otherwise, who will cooperate with us in the future?"
"Yes! The boss is right!"
Yang Dali quickly nodded, but muttered in his heart:
"It's fine, anyway, you'll go back to sleep soon, and how things are operated later, isn't it up to me? Even if I resell Meiyou's traffic, you wouldn't know! A distant county magistrate is not as good as a local official! Hehehe."
But Qian Gaosheng, who was about to leave, suddenly spoke earnestly:
"Dali, they bought four hours of traffic, that means four hours of traffic. It's late at night, staying on the trending list all night, no problem, right?"
Yang Dali nodded repeatedly:
"No problem, definitely no problem! Who buys trending topics late at night if they're serious?"
"Boss, Meiyou bought until two AM, with this momentum, it won't fall out of the top ten all night!"
"Very good! If it falls out, hehe..."
Qian Gaosheng patted his shoulder and turned to leave.
Although nothing was said, Yang Dali broke out in a cold sweat from fright.
"Could the boss have noticed something? He's hinting at me!"
Don't think Qian Gaosheng is easy to talk to, but he's quite principled in his work.
Whatever amount of traffic a client buys, that's what we invest; no more, no less!
If anyone tries to cheat, it's fine if they're not discovered, but once discovered, they'll be fired immediately!
"Forget it, I'll just honestly invest in Meiyou."
"It's just that they clearly bought traffic for the top ten, but now they're almost in the top five!"
"This Meiyou is too powerful, isn't it? It generates its own traffic!"
"Sigh!"
With a sigh, Yang Dali's expression was complex.
Regarding Meiyou, the boss and other users love it immensely, especially Meiyou's 'pure desire' style lingerie, which excites them just by looking at it!
But he was different; instead, he felt somewhat irritated.
Who made his girlfriend just run off with someone else!
Seeing Meiyou's 'pure desire' style again made his anger even more intense with nowhere to vent...
He couldn't possibly buy a set of Meiyou's 'pure desire' style for 599 or 799 to go for a foot bath, could he?
That cost would be too high!
So, along with Meiyou, Yang Dali felt uncomfortable looking at everything!
Especially thinking about his ex-girlfriend wearing Meiyou's 'pure desire' style lingerie with other men... he felt even more heartbroken...
At midnight, Meiyou actually reached fifth place on the trending topics!
In the suite's living room, Song Sining, holding a laptop, rushed over:
"Boss, yesterday's revenue report is out!"
On August 10th, Meiyou's total revenue across all platforms exceeded 37 million yuan, returns were around 7 million yuan, net revenue broke 30 million yuan, and net profit exceeded 19 million yuan!
Of this, 10 million yuan in profit was generated by forty thousand old users purchasing new products, with an average spend of 500 yuan per person!
Another 9 million yuan in profit was generated by 400,000 new users, among whom over sixty thousand new users placed orders, with an average spend of 300 yuan per person!
Of these, over 300,000 new users were brought in by six hours on the trending topics list!
And Meiyou's total user count also reached 2.5 million!
Wang Yi looked at the data and analyzed carefully:
"Old users contributed 10 million yuan in profit on the first day, which is very good, but not enough. They will continue to spend over the next few days."
Song Sining nodded:
"Yes, backend data shows that among the previous 2.1 million users, 300,000 have made purchases, but only 40,000 placed orders on the first day, with an average spend of 500 yuan. There will be significant growth in the following week."
After the official announcement of the spokesperson, Meiyou's brand value increased, recognition greatly increased, and the average transaction value also rose.
Meiyou's new products start at 399 yuan, mid-range at 599 yuan, and high-end at 799 yuan!
As for the low-end Qingyou, no new products were launched.
Instead, several poorly selling Meiyou 399 products were put on limited-time promotions and moved down to Qingyou 299 yuan!
Sales were average at 399 yuan, but once the price dropped by 100 yuan, sales went up.
This not only cleared Meiyou's unsellable inventory but also enriched Qingyou's product line.
Similarly, the slower-selling Meiyou 599 products will also be promoted for a limited time at 399 yuan!
Anyway, there's a profit to be made from all of them!
As for the explosively popular 399 and 599 products, and the newly launched 799, they will be produced in large quantities without a single cent reduction in price!
Wang Yi looked at the data:
"This is good too. Old users slowly consume and slowly purchase, lasting a week is not a problem. If 300,000 people all consumed today, leading to excessive logistics pressure, we would also be uncomfortable!"
Just like the genuine Double Eleven in the past, it was a carnival for buyers, but also a pain for logistics; everyone was exhausted like dogs!
Of course, the subsequent Double Eleven, where prices were raised first then discounted, got worse year by year, so it wasn't as severe...
Wang Yi remembered Double Eleven years ago; he would always contribute a part.
But ten years later, for Double Eleven, the discount activities became increasingly complex, with things like stacking cats and puzzling dogs... he had no interest at all.
"Alright, sleep peacefully. Over the next week, with old users supporting and new users being introduced, sales won't be a problem!"
Wang Yi said with a smile, only then noticing that Song Sining tonight was actually wearing Meiyou's 'pure desire' style dress!
It seemed she was also wearing 'pure desire' style lingerie underneath!
This made it hard not to overthink!
"Sining, are you using this to test your boss?"
Seeing Wang Yi look over, Song Sining's cheeks flushed slightly, then she waved her hand:
"Good night, stinky little brother."
Then she strode with her long legs back to her own suite.
Wang Yi: "..."
"Hmph, women, all desire but no courage!"
Wang Yi shook his head and went back to his room to sleep as well.
Song Sining, who had just closed the door, pouted:
"Hmph! You're the one with a thieving heart but no thieving guts!"
"No, wait, this guy isn't timid, could it be that he doesn't have a thieving heart towards me?"
"Surely not?"
"I'm not ugly!"
"Is it because my figure isn't hot enough?"
Song Sining angrily walked to the mirror, lifted her skirt hem, and looked at her curvaceous figure in the mirror, pouting:
"This figure is quite good, right? Although it can't compare to those influencers who've had so much work done it's 'foul play'. But it's really not bad, after all, mine is genuine!"
"Hmph, stinky little brother! Your eyesight is bad!"
"Sleep!"
"Sleep!"
Song Sining jumped onto the bed, kicked off her shoes with a shove, and went straight to sleep!
Wang Yi didn't think that much and also went straight to sleep.
Without any surprises, Meiyou stayed on the trending topics list all night.
By two AM, it even climbed to fourth place!
The number of discussions in the comment section reached over 100,000!
No wonder, who buys trending topics at night if they're serious?
After two AM, the traffic investment ended, but Meiyou remained on the list.
Plus, competition wasn't fierce at night, so it stayed on the list for the entire night.
Many night owls discovered Meiyou, and the comment section became lively:
"Brothers, what does Meiyou do, can someone explain?"
"Simply put, Meiyou is a software that makes women happy, and men even happier!"
"??? If you put it that way, then I have to download it. Ecstatic.emoji!"
"Dude, you actually believe that? Meiyou is a legitimate software; it just launched 'pure desire' style dresses, 'pure desire' style lingerie, and 'pure desire' style stockings!"
"Holy crap! 'Pure desire' style? Just hearing the name sounds improper! Downloading it now!"
"How could such awesome software be without me, a certain Liu?"
"I, a certain Sun, genuinely like it and have installed it!"
"I, a certain Zhao, feel regret at not having met it sooner, otherwise I would have been happy earlier!"
"I, a certain Kong, am out of touch, only now discovering such an amazing APP!"
"You bunch of small fries, I've already placed an order."
"By the way, sisters, which style do you think is the best-looking?"
"Of course, it's Meiyou MS-001, the first 799 yuan model, acetate material, silk-like elegance!"
"That one is indeed good, I've already bought it. But I think MS-005 is also very good. Linen!"
"Yes, yes, I also bought that one, MS-007 is also very good. It's just that I don't have enough money, so I bought the 599 yuan MA-013 alternative!"
"Thanks for the beautiful lady's sharing, I've taken notes!"
"That's right, if you don't know what to buy for your girlfriend, just follow the recommendations from pretty girls, you can't go wrong!"
"MS-001, MA-013, what are these? Codes? Newly released?"
"What kind of codes? How come I didn't find them?"
"Sigh! They're not codes, they're Meiyou's product codes. M stands for Meiyou. The S series are Meiyou's 799 yuan models; MS-001 is Meiyou's first 799 yuan dress. The A series are Meiyou's 599 yuan models. The B series are Meiyou's 399 yuan models! A-013 is Meiyou's thirteenth 599 yuan model!"
"I see, I've learned something. I thought it was a newly released film..."
"Then what's the QC series?"
"Q is Qingyou, Meiyou's sub-brand, focusing on cost-effectiveness. QC is the Qingyou 259-299 yuan series, and QD is the 159-199 yuan series."
"I see, I've learned something! I thought it was a code and got excited for nothing."
"No worries, brother, take a look at Meiyou's 'pure desire' style dresses, you won't be excited for nothing!"
...
By five AM, Meiyou was still ranked fifth on the trending topics list.
But starting at five AM, people began to manipulate the rankings, and Meiyou's popularity kept decreasing: sixth, seventh, eighth...
By seven AM, it had dropped to ninth!
It's not that Meiyou wasn't strong enough, it's just that competitors were manipulating the rankings too aggressively!
Wang Yi woke up in the morning and looked at the seven-hour data.
Staying on the trending topics list for seven hours overnight added another 400,000 new users!
Over 50,000 users placed orders, generating over 7 million yuan in profit!
"This marketing expense spent is truly worth it!"
Wang Yi thought to himself and decisively had Song Sining buy another three hours of trending topics!
By investing traffic until ten AM this way, it could probably stay trending until noon.
With funds in place, Meiyou's continuously slipping trending topic position began to rise sharply again.
By ten AM, it had risen to fifth on the trending topics list again, but no matter what, it couldn't reach fourth.
There was nothing to be done; as soon as Meiyou reached fourth, the other party would manipulate it to fourth, pushing Meiyou down.
But it didn't really matter.
After all, Meiyou's discussion volume at fifth place was even higher than the third place!
For a time, many netizens felt that Meiyou didn't buy trending topics, but got there purely by merit.
This greatly increased Meiyou's visibility and its user base continuously grew.
Even after the traffic investment ended at ten AM, Meiyou's popularity remained undiminished; all of it natural buzz.
By eleven AM, it only then began to slowly decline.
By noon, it had already dropped to eighth place.
It wasn't until two PM that it was pushed out of the top ten, falling to eleventh.
"Boss, we've dropped off the list, should we push it back up?"
Song Sining couldn't help but ask.
Wang Yi waved his hand:
"Everything in excess is as bad as too little; dominating the top ten for so long these past two days is enough."
Song Sining nodded:
"Oh."
She thought Wang Yi had given up on buying trending topics, but unexpectedly, Wang Yi changed the subject:
"Weibo trending topics can be bought again in a couple of days."
Song Sining: "..."
"Now, first buy promotion for the Nokia app market!"
Song Sining: "..."
She thought Wang Yi had given up, but it turned out he had switched to a more effective promotion method.
Continuously buying Weibo trending topics would also sharply diminish its effect; it's better to buy again in a few days!
And the Nokia version of Meiyou had just been released, so buying a recommended spot in the app store at this time was undoubtedly the best.
Song Sining immediately arranged for someone to buy a recommended spot.
What was surprising was that the recommended spots in the Nokia app store were much cheaper than Weibo's!
Song Sining spent five thousand yuan, and the Meiyou APP immediately soared to ninth place on the Nokia app store download rankings!
And it was the kind that lasted half a day!
One could only say the cost-effectiveness was truly high.
Even Nokia phones from 2005, the ones with keyboards, could access QQ, Taobao, Alipay, UC Browser...
Although the screens were small, shopping and topping up phone credit were still fine.
When Wang Yi had people develop the Nokia version of Meiyou, they specifically targeted Nokia feature phone models and optimized them based on the concept of 'elderly phones'.
When they logged into Meiyou and browsed dress images, they could press the 'OK' button to enlarge to full screen, then press 'OK' again to directly select and purchase, and the 'Back' button to return...
As a qualified businessman, Wang Yi absolutely ensured their smooth consumption!
Once it reached the top spots on the software rankings, Nokia's download volume also began to surge.
Nokia, which was in decline, had not released new software for a long time.
Now that such a conscientious Meiyou appeared, they naturally downloaded it with pleasure.
Thus, on the afternoon of August 11th, Meiyou was no longer on the Weibo trending topics list, but its user count and revenue began to surge again.
This was mainly due to new users from the Nokia platform, whose spending power was also quite good!
Hundreds of millions of Nokia users, this cake is huge and can be eaten for a long time.
With the surge in downloads, Meiyou's ranking in the Nokia app store also steadily climbed, quickly reaching seventh, sixth...
By evening, it even soared to third place.
Even when the purchased recommended spot expired, Meiyou remained in the top five and stayed there for another whole night.
More than half a day of Weibo trending topics plus Nokia app store rankings plus continuous effort from Meiyou's old users!
With three buffs stacked, revenue on August 11th broke records again, with net profit reaching a terrifying 25 million yuan!
New users exceeded one million, with over ten hours of Weibo trending topics bringing in 700,000 users!
Another over 300,000 users were added from the Nokia app store rankings!
Meiyou's total users surpassed 3.5 million!
Wang Yi was very satisfied with this.
He decisively had Song Sining continuously buy Nokia recommended spots, and Meiyou's downloads were already tremendous.
As long as they bought 5,000 yuan worth of recommended spots every day, Meiyou could always stay in the top three of the Nokia download rankings!
And every day, hundreds of thousands of Nokia users would download Meiyou and become new Meiyou users.
Every day, tens of thousands of Nokia users would spend money in the Meiyou Mall.
However, the conversion rate for consuming users on the Nokia side was a bit lower than on Apple and Android, only 10%.
But the traffic was cheap, only five thousand yuan a day!
Wang Yi decided to buy every day so Meiyou would consistently dominate the Nokia app store rankings!
This way, Meiyou would have a continuous stream of new Nokia users and a continuous stream of new revenue.
As long as one opens up their thinking, nothing is a problem.
Everything was rapidly developing in a good direction.
Over the next two days, even if the revenue wasn't as terrifying as today's, it was still very ideal!
What's more, Wang Yi still had more new big moves waiting.
For example, the five new lipstick shades everyone had been eagerly awaiting had already passed review and obtained certificates!
They are currently in mass production and can be launched at any time; when the time comes, buying a trending topic will lead to another wave of huge sales!
Xinya Lipstick Factory has abundant production capacity, and producing five new shades is not a problem.
Now that it's profitable, Wang Yi invested some more money, introduced several batches of the latest advanced production lines, and production capacity increased again.
Even the sales of the 25 classic shades, relying on a light and low-price marketing strategy, plus the Meiyou brand and the influence of the spokesperson, weren't explosive but were also very good.
(End of chapter)
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