The day after coming back from Jinling, good news came from Old Ma's side — Ah Li successfully secured the naming rights for this year's CCTV Spring Festival Gala.
It might be that the smokescreen Old Ma released about a three billion budget intimidated all competitors including Midea, as no giant wanted to go all out against it.
It could also be that Ah Li's advertising plan was more favored by CCTV, or for other reasons. In short, Ah Li successfully took the sponsorship for the 2006 Spring Festival Gala, eleven years earlier than in the previous life!
On the phone, Old Ma also happily revealed the sponsorship cost, which was just 230 million, saving a lot more than expected.
Originally, he thought at least 250 million would be needed, even in the worst case, it would take the extreme budget of 300 million. This result was indeed a pleasant surprise.
