In short, New Century's unique sponsorship this time, capitalizing on the opportune timing, location, and harmony of factors, has made it the most successful sponsor in the history of the Spring Festival Gala, and even many years later, no other company or brand has surpassed it.
This round of red envelope rain, according to CCTV's official hotline statistics, received a total of over 32 million messages from different phone numbers.
In 2005, unlike later years where everyone had a mobile phone, even grandmas and grandpas spending all day on TikTok, over 30 million messages already indicated a high participation rate, showcasing how astonishingly popular this red envelope activity was.
Unconsciously, the sound of firecrackers could be heard outside, the Year of the Rooster officially arrived.
Lin'an banned fireworks in '93, but small places like Jianglan could still set them off.
