7 AM.
Emergency meeting.
The conference room is packed. LUMEN members. Staff. Production crew. Everyone looks exhausted and tense.
Manager Park stands at the front. Tablet in hand. Expression unreadable.
"By now, you've all seen the leaked video."
Understatement of the century.
"Here's the situation." He pulls up metrics on the screen. "Unauthorized footage of Haejin and Staff Member 03 was posted at approximately 3 AM. Removed by 3:40 AM. But in those forty minutes, it was shared 500,000 times. Current social media engagement is unprecedented."
He switches slides.
"Projected viewership for today's live stream: 3.2 million concurrent viewers. That's a 33% increase from our previous peak."
Doyun speaks up. "You're saying the privacy violation is good for business?"
"I'm saying controversy drives engagement." Manager Park's tone is neutral. "The public is invested. Moon Sera's arrival in three hours adds another layer. From a content perspective, it's good television."
