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While Alex had never met Shadow Lord in person, he understood his adversary better than most people understood their closest friends. After all, your enemies often reveal more about themselves through their actions than friends do through conversation.
Shadow Lord's psychology was predictably transparent. First, he was obviously wealthy—that much was undeniable. Shadow Guild's rapid growth stemmed largely from his financial backing. He regularly distributed premium equipment and bonuses to guild members, essentially funding half the roster personally. His gaming expenditures far exceeded anything Alex had ever invested.
This suggested someone who'd achieved significant financial independence, but his behavior patterns revealed more complex motivations. Shadow Lord's love of flashy cosmetics, expensive rare items, and dramatic public displays indicated someone with an extremely high-profile personality who craved attention and recognition.
Moreover, his tendency to bully smaller players and maintain an arrogant, domineering attitude suggested limited emotional maturity. The fact that he'd spent millions acquiring Alex's account just to humiliate him and Immortal Banner demonstrated petty vindictiveness rather than strategic thinking.
To Alex, this behavior seemed almost childishly naive. Shadow Lord was either someone who'd acquired wealth recently without developing corresponding wisdom, or simply an emotionally impulsive person regardless of his financial status.
Dealing with such personalities was straightforward: feed their ego with constant flattery and praise until they lost all self-awareness and ability to assess reality objectively.
Alex's infiltration strategy exploited exactly these psychological weaknesses. Allow Shadow Lord to expand his influence while surrounding him with sycophants until his arrogance became so extreme that it triggered his own destruction.
"Everyone's performance has been outstanding," Alex typed in his private chat group of core operatives—the dozen most trusted former Immortal Banner members executing their revenge plan.
"Boss, I've been having so much fun ganking newbies that I almost don't want this to end!" David replied immediately.
"I organized a killing competition for our infiltrators," Triumph added. "Thousand-diamond reward for whoever racks up the most player kills daily. Guild members are eating it up."
"Perfect work, Triumph. Send me receipts for the prize money—I'll reimburse everything," Alex responded.
"Don't insult me, boss. This pocket change is nothing," Triumph replied with obvious pride.
According to Alex's plan, after Triumph and other former Immortal Banner leaders joined Shadow Guild, they'd begun systematically inflating Shadow Lord's ego. They constantly praised his leadership, claiming they felt liberated after years of being suppressed under Alex's "cautious" management. They told Shadow Lord he was destined to become the undisputed ruler of Infinite Realms, that his vision and power would reshape the entire gaming landscape.
The flattery campaign had worked perfectly. With elite players like Triumph joining their ranks, Shadow Guild had achieved unprecedented dominance with virtually no organized opposition.
Shadow Lord, already naturally arrogant, abandoned any pretense of restraint and began acting with complete impunity.
The psychology was predictable: similar personalities gravitated toward each other. Shadow Guild had always attracted players who enjoyed griefing and bullying others. Previously, officers like Horizon had enforced internal rules that limited their worst behaviors. But when Shadow Lord himself began leading harassment campaigns, it gave everyone permission for unlimited toxicity.
Former Immortal Banner infiltrators like David actively encouraged this escalation, spreading propaganda about Shadow Guild's invincibility while using various manipulation tactics to push existing members toward increasingly extreme actions.
"I had dinner with the Destroyer's Edge guild leader yesterday," Reverse reported. "Turns out his dad's some kind of government official. No wonder he's been so accommodating lately. We agreed to a 'cooperation agreement' that basically makes them our vassals."
"The conflict between Destroyer's Edge and Shadow Guild was completely staged by you guys, right?" Alex asked with amusement.
"You know us too well, boss. Pretty convincing performance though!"
"Academy Award worthy," Alex agreed.
"Shadow Guild's arrogance is off the charts now," Triumph observed. "Horizon, Buddha Youth, Snow Wolf, and other moderating voices have all quit the guild. Without those officers maintaining discipline, Shadow Guild is becoming completely lawless. They're going to piss off the entire server soon."
"Probably won't take much longer," Alex replied with satisfaction. Once Shadow Guild became everyone's common enemy, they'd be too busy defending themselves to target Immortal Banner's rebuilding efforts.
Moreover, many players throughout the region remembered that Immortal Banner had previously kept Shadow Guild's power in check. Seeing Shadow Guild's current behavior, most people would welcome Immortal Banner's return as a necessary counterbalance.
With popular support and common cause against Shadow Guild's tyranny, Immortal Banner would rebuild faster than ever.
A knock interrupted Alex's thoughts. Nathan entered the office looking pleased about something.
"Alex, Galaxy Media just called. They want you as a guest on Gaming Insider tomorrow at 3 PM."
"Gaming Insider?" Alex raised an eyebrow. He was very familiar with that program—it was the flagship show of the most influential gaming media company in North America. The show was incredibly popular within the Infinite Realms community, covering industry gossip, studio updates, project previews and reviews, plus major gaming news. They regularly featured prominent game developers discussing production insights and industry trends.
Alex had watched Gaming Insider regularly in his previous life. Being invited as a guest represented major industry recognition and would provide excellent marketing exposure for Fast and Furious.
"Tell them I'll be there," Alex agreed immediately.
That evening, Nathan sent Alex a video of Gaming Insider's most recent episode, featuring Brandon Sterling as the guest.
"Looks like the show wants to create some drama," Nathan warned. "You should be prepared for what you're walking into."
Alex watched the episode and immediately understood Nathan's concern. While the interview focused primarily on Brandon discussing Titan Games' future projects, the host had specifically asked numerous questions about Brandon's opinions on Fast and Furious, particularly the original automotive designs.
Brandon had seized the opportunity to criticize and dismiss Stormwind's approach, offering what amounted to public relations warfare disguised as industry commentary.
Although his language remained professional due to the recorded format, Brandon's contempt and dismissiveness were obvious to anyone listening. He'd basically used the platform to undermine Stormwind Studios' credibility before Fast and Furious even launched.
"Don't worry, I know exactly what I'm doing," Alex assured Nathan.
Two days later, Alex arrived at Galaxy Media's studios for his Gaming Insider appearance. The production was surprisingly sophisticated—despite being web-based media, the recording setup and format rivaled traditional television programming.
The host was Lexi , an attractive presenter who'd initially built her audience through her obvious physical appeal but had proven herself as a knowledgeable gaming industry interviewer.
The interview began with standard questions about Avatar's official expansion, then transitioned into Fast and Furious details. Lexi pressed for exclusive information about the project, but as the conversation developed, Alex realized the tone was shifting toward confrontation rather than promotion.