An hour later, I had official accounts on three different platforms, complete with coordinated profile pictures, identical bios, and first posts scheduled to go live simultaneously. My brain felt numb from the barrage of social media jargon Emi had thrown at me.
"Now, we really need to talk engagement strategy," Emi said, pulling out a notebook.
"Engagement?" I asked weakly.
"How often you post, what kind of content, response rates to comments—"
"Absolutely not," I cut her off. "I'm not spending my life glued to a phone."
"But—"
"No buts. One post a week, max. And I'm not dancing."
Emi pouted. "Fine. One high-quality post per week, plus responses to key comments. But you should at least consider—"
"He said no dancing, Emi," Natalia interjected.
"Okay, okay," Emi relented. "Let's look at the response once these go live. I bet you'll have at least a thousand followers by morning."
