From morning until afternoon, Jing Yu stayed at the venue the entire time, energetically promoting the 'Fate/Stay Night' game.
His hired livestream crew, of course, recorded the entire event. In just one day, discussions about the 'Fate/Stay Night' game quickly went viral.
With the help of pre-arranged marketing teams to stir up buzz, news of what was revealed at the game expo spread rapidly among fans of the drama 'Fate/Zero'.
Even many casual gamers in Great Zhou who don't follow dramas heard through various channels that a game called 'Fate/Stay Night' had made a huge splash at the Capital Game Expo.
Which was only natural — with Jing Yu's current popularity, having him personally promote a game from his own studio had a huge effect. After all, he's undeniably one of Great Zhou's top-tier male stars. His influence and reach are unmatched. No other competing game studio could afford to have an actor of Jing Yu's caliber promote their game. Most studios simply don't have that kind of budget.
Though Jing Yu's game studio is a new player in the industry, when it comes to promotion power for 'Fate/Stay Nigh't, no other game in Great Zhou even comes close.
This is exactly why, in his previous life, there was a need for the acronym ACG — Anime, Comic, Game — these three domains were inherently interconnected and complementary.
While Great Zhou doesn't have anime or manga, the cross-medium adaptation of a single IP into drama, film, game, or novel exponentially amplifies its reach and cultural impact.
Just like the Marvel Cinematic Universe, which started with comics, expanded into movies, then games, and from there into a whole merchandising empire — that's how it went global.
Jing Yu is doing the same thing now. It's just that people in the current Great Zhou drama and gaming industries don't yet understand the strategy. To them, film and gaming are two separate industries. Why force them together?
They have their understanding. Jing Yu has his plan. And the reality is this:
Many casual gamers have now taken an interest in the game.
Forum posts started appearing across gaming communities:
"So who's this Artoria character? My girlfriend — who never touches games and always scolds me for playing — just asked me where she can buy 'Fate/Stay Night'. I'm shocked. She's breaking her own rule to play a game?"
"Apparently, it's a spin-off of a TV drama. I haven't watched dramas in years. Been hooked on games since middle school. I've heard of this popular screenwriter called Jing Yu, but I don't care for pretty boys. If he were a hot girl, maybe I'd follow."
"Here's a photo of Artoria and Gilgamesh. Both characters appear in the game."
"?? Seriously? That cosplay is wild. These costumes must be expensive."
"Nope, these are the official character designs from 'Fate/Zero'. They'll also be in 'Fate/Stay Night'."
"Artoria's look is actually pretty cool… Is Great Zhou TV starting to do this kind of thing now? I thought it was all lame romance dramas. I don't even have a girlfriend — why would I torture myself with romance plots? But if it's action and special effects, I might be interested."
"How are there still people who don't know Jing Yu? You serious?"
"Don't lump us proud gamers with your drama-watching, love-sick fandom. Great Zhou dramas have been trash for the last ten years. I'd rather spend my time gaming."
"…"
"Ignore that guy. He's the type who lives too deeply in fantasy worlds. But it's true — most gamers aren't into dramas. We don't have time."
"I was looking forward to Mengluo's upcoming game 'Wasteland', but after watching the expo livestream… 'Wasteland' didn't get much attention. Everyone was crowding 'Fate/Stay Night'."
"Judging by the expo demo, the gameplay of 'Fate/Stay Night' doesn't look mind-blowing. So is 'Fate/Zero's story really that amazing? You guys got so hyped just seeing a character move?"
"I'm a hardcore 'Fate/Zero' fan. All I can say is: go watch the drama first, then rewatch the demo — it's a completely different experience. We're not praising the game for its mechanics. We just got excited seeing Artoria and Gilgamesh come alive on-screen."
Drama fans and gamers continued engaging in friendly (and sometimes chaotic) exchanges online.
Meanwhile, after Jing Yu's personal appearance at the expo to promote 'Fate/Stay Night', his studio Bluestar Game Studio officially launched the game's full marketing campaign.
Not just in Great Zzhou — promotional efforts began simultaneously in various international markets as well.
The game was also prepped for multi-platform release — PC, console, and handheld.
Technically speaking, Jing Yu's team is only responsible for developing the game. Sales and distribution still depend on existing platforms.
In his past life, this would be like launching on Nintendo, Sony, or Microsoft consoles, and on PC via Steam or Wegame. Of course, releasing on these platforms requires revenue sharing — just like how movie theaters take a cut from box office sales.
After all, game developers specialize in making games — not building global distribution networks. So partnering with established platforms is inevitable.
Typically, the platform takes a 30–40% cut. In return, they not only handle distribution but also help promote the game during pre-order and launch periods.
If the game sells exceptionally well, the developer's revenue share can be renegotiated upward.
But at the end of the day, capitalism is capitalism. In both worlds, distribution platforms are known for squeezing developers.
As August rolled in, Jing Yu not only had to occasionally make personal appearances to promote 'Fate/Stay Night', but also had to meet with platform partners to negotiate contracts — all while continuing to shoot his TV dramas.
He was busier than ever.
Still, everything was progressing smoothly. The game was not only set for release in Great Zhou, but was gradually building momentum for global distribution as well.