Approaching the Spring Festival season.
Major cinemas are also getting busy.
Although cinemas screen movies every day, 365 days a year.
There are actually only a few important periods when they can make money.
During the off-season, if there aren't good films, cinemas even lose money playing movies.
Because of the holidays, the Spring Festival and National Day seasons are the best movie seasons of the year.
However, the National Day schedule is generally unstable; whether it can make money depends on whether there are particularly good movies being released.
While the Spring Festival season is guaranteed to be profitable for all cinemas.
If the Spring Festival season can recoup the annual operating costs of cinemas, the remaining time will be profitable.
If no blockbuster movies appear during the Spring Festival season, then unless a miracle happens, cinemas are bound to lose money for that year.
So, even though they are competitors.
