Sebastian clicked to the next slide: a simple graph showing profit margins for distributors under his proposal. The line soared upward, and Sebastian could see the interest growing in the eyes of the association members.
He went on, "Of course, to reach this price point, we had to make a few small adjustments. The recipe and ingredients have been slightly optimized, but we have ensured that the main taste and refreshment remain. The soft drink will be lighter and more appealing to a broad market. The most important thing is that you get a price advantage no other company can offer."
He moved quickly past this point, not lingering on the word "optimized." His voice picked up again, full of energy. "We know you have choices. But we believe that with this price, and with our experience in large-scale distribution, we can help you not just survive, but truly thrive in the market."