Back then, how popular was the "Steve Jobs' Biography"? Everyone in the world was practically holding a copy and reading it on subways, also a monster with nearly ten million copies sold in its first year.
Ten years later, it can't even make it into the top 100 bestseller list.
The early sales of world classics are lukewarm, but they have strong longevity, and selling for ten years might still reach over 30% of the initial sales figures. "In Search of Lost Time" is so tedious and long, it's unlikely that you'd find ten thousand people in all of Britain who have read it seriously from start to finish.
Since 1913, it's still selling a hundred thousand copies worldwide each year.
Especially "The Little Prince", which exploded. It took the top sales spot in all of Britain on its first day; if it doesn't explode, what will?
The estimated total sales of 300,000 copies, just on the first day, completed 4% of the annual sales plan.
