As the Cold War escalated, threatening to divide the world into two hostile camps, India's Non-Aligned Movement (NAM) emerged as a powerful third force, directly challenging the ideological rigidities of the US and USSR. Prime Minister Bose, with Adav's strategic direction, became a leading voice on the global stage, advocating for a multilateral world order.
India championed the principles of self-determination, national sovereignty, and economic independence. At major international forums and conferences (often hosted in India), Bose articulated a vision where developing nations could chart their own course, free from the pressures of ideological allegiance or proxy wars. He presented India's unique model – a vibrant democracy with a state-guided capitalist economy – as a viable alternative to both Western liberalism and Soviet communism.
Indian diplomats actively mediated international disputes, offered technical assistance to struggling nations, and pushed for global disarmament. Adav ensured that India's growing economic and technological might underpinned these diplomatic efforts. Bharat Corporation's investments and development projects in non-aligned nations often served as an economic counter-balance to the influence of either superpower, further solidifying India's leadership and making it an undeniable power broker in a world desperate for alternatives to conflict.