Analysis by the original poster:
"Isn't the intention of using Zero to get attention pretty obvious?"
"First, they get someone to post and link Zero with Nora Scott, two completely unrelated people, to warm things up. Then they intentionally wear a bracelet exactly like Zero's, wait for someone to post it online, create some buzz, and the popularity is guaranteed."
"I'm sure that if they follow the script they planned, the discussion about 'Nora Scott is Zero' will definitely increase."
...
After doing a bunch of reliable analysis with the only evidence at hand, the original poster also has some insider info.
"I've heard from a few friends in the comic circle that Nora Scott is highly likely to debut again as a 'comic artist.' Some friends also said they saw her at the C&K comic convention."
