By the time Alex made it back to Raymond's flat, he was extremely exhausted. His notebook was full of thoughts, scribbles, ideas, and questions. But there was something else, something he couldn't shake off. His mind kept circling back to that man he'd spotted in the Market, the one who wasn't selling anything but somehow seemed to own the place.
As soon as he stepped through the door, Raymond was sitting at his desk, scrolling through something on his tablet. He looked up at Alex as he walked in.
"Haha…. There he is. Did you get what I was trying to show you?" Raymond asked, with a smile, like he already knew the answer.
Alex didn't answer immediately. He tossed his bag to the couch, opened his notebook, and started going through the pages. "I think so, but… there was this guy," Alex began, as he recalled the mysterious figure. "He wasn't selling anything. But every time he nodded at someone, things changed, vendors lowered their prices, or someone would change their entire pitch. It was like he was in charge, without doing anything."
Raymond raised an eyebrow, his interest piqued. "Go on."
"I mean, it was like he was controlling the market without even trying. It wasn't about money or products. It was more like, he just knew how people worked, what they needed, when they needed it. And everyone seemed to respond to him."
Raymond leaned back in his chair, folding his arms. "Ah, that guy. He's got something you don't find on the surface. That's the real lesson here: people like him aren't just influencing what others buy; they're influencing the entire exchange. It's about control, Alex. Not just of money, but of human behavior."
Alex stared at Raymond, trying to digest it all. "So, he's like… the puppet master?"
Raymond chuckled. "Not exactly. But in a way, yes. You see, when you understand human behavior, you're not bound by the price tag or the product in front of you. You work, not just with emotions, but with timing, and perception. You're not selling a jacket; you're selling the idea of it, the need for it, and the story behind it. People don't just want things, Alex, they want what they believe those things represent."
Alex hesitated for a second before continuing. "There's something else, though… He looked at me, like really looked. Not just a glance. It was the kind of look that makes your stomach twist. Like he recognized me. Or knew something I didn't."
Raymond's expression didn't shift. He simply leaned back, a familiar calmness settling over him.
"He kept watching for a while… then just disappeared. Left the scene. I didn't even see where he went."
A small smile tugged at Raymond's lips. "You'll be seeing more of that."
Alex blinked. "More of what?"
"That look. That feeling. When you start noticing things others don't, you become noticeable yourself. Don't let it throw you off."
Alex flipped his notebook and it closed with a snap. It was starting to make sense now, in a way he hadn't considered before. Raymond wasn't just teaching him about money; he was teaching him about people, about how they think, why they act the way they do, and how that affects every transaction.
"So," Alex said, with a more confident, "if I understand this right, it's not just about what's in front of you, but what's behind it. It's about creating value that's not just tied to the object itself but to how people feel about it. And I suppose that's where you get control?"
Raymond nodded slowly. "Exactly. When you can make people feel something, whether it's urgency, trust, fear, or excitement, you control the exchange. But it's not manipulation, Alex. It's influence. And influence is everything."
Alex let that sink in for a minute. The whole idea of influence felt like a shift in perspective. It wasn't about hustling harder or getting more sales; it was about understanding the deeper forces at play. Knowing why people made the decisions they did, and how to tap into that.
"Alright," Alex said, his voice almost a little too eager. "So, what's next? How do I use this?"
Raymond gave him a knowing smile. "You've got the foundation now. But the real work comes with testing it out. Going out there, seeing what moves people, what catches their attention. That's where the magic happens. And you'll only find that out by doing it. You've got to get out there and play the game, Alex. You can't learn to ride a bike by reading about it, you've got to fall a couple of times first."
Alex grinned, the thrill of the challenge was beginning to excite him even more. "Alright. I'm in."
Raymond didn't offer much else after that. He got back to whatever he was doing, like the conversation was done. But for Alex, it wasn't over. In fact, it felt like it had only just begun.
***
The next few days were full of new experiments. Alex went back to Brixton, sat on the same bench, and watched. But this time, he wasn't just observing, he was analyzing. He paid much attention to how people interacted when they hesitated and why, and what made them reach for their wallets to pay. It wasn't always clear at first, but slowly, patterns started to emerge.
For instance, there was this one street food vendor who always had a crowd around him. His food wasn't necessarily better than the others, but the way he smiled at his customers and the way he joked with them made them feel like they were more than just a sale, like they were special. People came back to him over and over, not because his food was the best, but because he made them feel good.
Alex scribbled in his notebook:
People buy from those who make them feel good. The food is secondary.
Then there was the shoe seller who was constantly changing his prices. One minute, his shoes were ten pounds; the next minute, they were five. At first, it seemed like a weird strategy, but Alex soon realized that the seller was creating an illusion of scarcity. When the price dropped, people rushed in to grab shoes, thinking they were getting a bargain.
Alex wrote that down too:
Scarcity creates urgency. People act fast when they think they're missing out.
And of course, there were the usual tactics, the haggling, the flashy signs, the offers of "two-for-one" deals, but none of them seemed as effective as the things Raymond had talked about. It wasn't just the product. It was an experience. The trust. The timing.
By the end of the week, Alex was seeing everything differently. He could feel how the market responded to sudden shifts, how a few words could completely change someone's decision. It was like unlocking a cheat code to human behavior.
"..."
On Friday, he met Raymond again, this time, it was at a local café. They sat adjacent to each other with a steaming cup of coffee in front of each of them. Alex didn't waste any time.
"I get it now," he said, with an eager voice but calm. "It's about creating the right environment and not just about the product, it's about what you make people believe about the product."
Raymond listened while nodding with approval. Then he leaned back with a more deliberate tone.
"You're seeing clearly now, Alex. But don't be too quick to act. This kind of knowledge isn't just something you rush to use, it needs time to settle. Let it sit with you. Reflect on it. The next lesson will come, and when it does, you'll be applying all of this, but in your own way, and on your own terms."
Alex paused while his pen rested gently on the page.
"You've started to see the mechanics behind the market, but soon, it won't just be about observation. You'll take part in it. Create your own exchange. Influence in ways that feel natural to you. But for now…" Raymond gestured slightly toward the notebook, "Document. Reflect. Watch the world breathe around you."
Alex closed his notebook, this time with a quiet understanding. The thrill was still there, but so was the patience.
Whatever was coming next, he wanted to be ready.