The forums lit up first.
On Slashdot, Digg, and early message boards:
"There's this new thing—Facebook. It's like AIM and LiveJournal had a baby."
"No ads. No spam. You just… talk."
"Wait—you can message someone directly and post on their page? Feels illegal."
"Who's this Lukas guy? And why does he look like he can bench press my entire dev team?"
On tech IRCs:
"Facebook just hit a million users. How?"
"Yahoo's hosting it now. Barely."
"Dude, it doesn't even crash. Who built this backend?"
"Some guy named Roy. Ex-banking security engineer. Real quiet. Real scary."
In college dorms across America, students forgot their Xanga passwords overnight. Blogger accounts gathered dust. They were too busy uploading grainy digital camera shots to their Facebook walls, tagging names, and sharing statuses like
"Hungover. Again."
"Midterms tomorrow, scrolling instead."
"Lukas Martin is God."
Lukas didn't log in that night.
He didn't need to.
