The second promotional video for Manchester City was released immediately after they defeated Manchester United, using the title 'Not a Chance,' emphasizing how they decisively denied their rivals any opportunity for a comeback. Although not overtly obvious, people could relate to why they chose the title
This time, the eye-catching video was designed not merely as a straightforward advertisement for the club, but as a piece of content capable of driving viewership across multiple platforms. Rather than airing it exclusively—which would have made it feel like a traditional commercial—the club strategically embedded it into various football programs, maximizing exposure while boosting overall ratings.
