So, is it the same between him and James?
Some James fans couldn't help but start imagining, knowing that with the Cavaliers eliminating the Celtics, the Cavaliers-Warriors battle 2.0 was right on schedule, Hansen and James would meet once again on the finals stage.
The league's promotional machine had already been set in motion, and it was crafted into one of the league's most grudge-filled finals in the past decade.
The number of viewers subscribed via cable television in the United States also hit a record high.
In "history," NBA's viewership had been declining year by year, with fans even mocking that it was less appealing than the obviously fake UFC, largely because everybody was buddy-buddy, losing the past grudges and controversies.
Before the finals began, the league conducted an online survey targeting fans across the United States.
Over a million fans participated in the online voting.
This survey was divided into several parts.