In essence, her starting point was higher than those vendors on the street, but with a storefront, she could sell clothes at higher prices.
A sweater purchased for 45 yuan, she could sell for seventy or even eighty, but on the street, you can only sell it for fifty, or at most sixty yuan.
A cashmere coat, bought for seventy to eighty, could be sold for 120, if you sold it for 100 on the street, people would think you're out of your mind.
If they had that money, they'd go to the department store, who would want yours?
But with a specialty store, once the lights are on, and a model wears it, with matching shoes and bags, the effect is evident.
Selling clothes in line with the season, in order not to keep inventory, discounts are given at the end of the month based on stock. The prices in the specialty store are fixed, at most, you'll get a buy-more-get-more deal, or receive small gifts. The belts, scarves, wallets, socks, underwear bought all come into play.
