The most devastating thing is when you have your eye on a piece of Haute Couture, and something delays you, not allowing you to pick it up immediately. In just that brief moment, the garment is borrowed by a female star.
If you truly love that piece, you might still buy it, even purchasing it outright.
But once a big-name star borrows it to wear to a major event, it gets photographed under the spotlight by various fashion media.
If you wear that garment again, people will say you're wearing the same outfit as someone else.
Even if you later purchase the copyright to that garment and even if the brand has to consult you for permission to borrow it for a retrospective design exhibition,
your garment has already been branded by someone else much earlier.
A fashion clash with like-minded people is a minor issue, but clashing with a female star is a major problem.
So, here's the question: