Chen Xixi, after removing her makeup, turned her head to look at Jiang Xingze beside her, propped her chin with both hands, and asked, "Have we found out who's buying the trend on social media?"
Jiang Xingze scratched his head, slightly annoyed as he said, "I suspect it's the brand side trying to hype their new product."
This kind of thing is very common in their circle; Jiang Xingze had been tied to marketing like this before.
Jiang Xingze continued to explain patiently to Chen Xixi, "Hyping things up can increase attention and then boost product sales. Product sales determine whether the brand will continue to cooperate with the entertainer next time and the entertainer's commercial influence. So, normally, entertainers would turn a blind eye to it since it's a win-win situation."
Chen Xixi understood. In summary, a star's money isn't easy to earn; regardless of your status, you have to hype things up to grab eyes and traffic.
