Cheng Zhu remembered clearly that the father of WeChat, Zhang Xiaolong, would make a rare public appearance next January after many years.
Zhang Xiaolong pointed out that more and more products are being developed through official accounts because the development, user acquisition, and dissemination costs here are lower.
The split into service accounts did not provide better services, so the WeChat team was researching a new form called "WeChat Mini Programs."
For many merchants, this meant a new channel and a new mode of selling their products.
Especially for many catering brands, Mini Programs were of utmost importance.
Brands like Hey Tea, McDonald's, and others relied heavily on it.
It differed significantly from food delivery platforms in that it not only featured some of the functionality of such platforms but also allowed merchants to have their own traffic circles.
