Everyone says the internet is full of tricks and internet celebrities are just cutting chives, but are fans and viewers really that foolish?
If it was during the initial phase of live streaming and selling by internet celebrities, from the perspective of information asymmetry, they indeed were like chives.
These ordinary fisherman fans in the live streams are not industry insiders and don't know the cost price and profit margins of some products.
But besides allowing more people to access internet celebrity products, the fast information transmission on the internet is also a very obvious feature.
After accumulating for a year or two, whether an internet celebrity is genuinely doing business with integrity or just hyping cheap tricks for clout, fishing enthusiasts naturally have a sense of judgment.
If someone cheats and deceives, after getting scammed once, no one will support them again! Those who are honest gain more and more fan loyalty!
