Second-rate enterprises engage in copying and following trends, while first-rate enterprises innovate, but top-tier enterprises set industry standards.
Sometimes, earning money isn't the most important part, but rather setting the industry standards!
Having control over the industry standards grants absolute authority. A product advantage earns a calculable amount of money, but setting industry standards and exporting various technologies and patents earns incalculable sums. The larger the market scope, the greater the revenue, regardless of how many fishing rods or reels of fishing line are sold.
Lei Zhenzi was aware of this business knowledge,
but the threshold for entering the fishing gear industry is extremely low and it's not exactly high-tech stuff. Emulating Japanese brands by selling sentiments and exporting fishing culture is about as far as one can go in this field,