Erin Hayes, tonight's red carpet host for NBC, relies on more than just her looks. After all, at the star-studded Golden Globe Awards, looks alone probably won't cut it.
After a brief moment of dizziness, Erin quickly regained her footing amid the shock and confusion, found her voice, and quickly organized her thoughts, seizing the moment.
"I can't believe I'm about to ask this, but... whose suit is this?"
This was, without a doubt, a first.
The awards ceremony red carpet is a crucial stage where women strive to outshine one another, whether they're unknown actresses or top-tier stars. From the vibrant 16-year-olds to the seasoned 60-year-olds, everyone is there to showcase their charm and be judged—
Even without any notable works or talent, being the most dazzling on the red carpet can earn praise from the fashion world and become a hot topic.
Meanwhile, men usually serve as the backdrop in their monotonous, unchanging black suits. On the red carpet, they are almost always reduced to mere accessories.
Thus, a red carpet host must be well-versed in actors, fashion trends, and designers—
"Whose outfit is this?" is not a question directed at the wearer, but rather at the brand or designer of the outfit.
If someone were to answer, "It's mine" or "I rented it," it would likely become the joke of the evening.
However, 99% of the time, this question is directed at women.
The reason is simple: In 2003, the safest choice for men attending an awards ceremony was always Armani, Armani, and Armani.
Twenty years later, different brands would introduce their unique styles in men's suits, and occasionally, red carpet hosts might ask men this question, especially those like George Clooney and Brad Pitt, who look great in suits. That in itself becomes a highlight of the red carpet.
But now?
Not a chance.
Yet, this moment was happening right now.
Even as Erin asked the question, she couldn't believe what she had just said. A small yet significant historical moment had been born.
Interestingly, Erin was the only one surprised; everyone else seemed to take it in stride, their eyes all turning to Anson.
So, what's the answer?
Honestly, if wearing that brand of suit could make one look like Anson, no one would refuse. Anson was a walking advertisement, firmly grabbing everyone's attention. Whether they were men or women, everyone had their thoughts, with images rushing through their minds.
"Uh, if I remember correctly, this is mine."
Anson spoke up.
Really—
Erin was stunned. Even with her vast experience, she couldn't keep up with Anson's train of thought.
Anson said with a straight face, "I might need to check with my manager, but I believe it's mine."
The more serious he was, the more absurd it became.
Pfft.
Erin couldn't hold back her laughter. She caught the subtle glint in Anson's eye, realizing a beat too late that this was a joke.
A little prank.
The same words might make someone else look naive or ignorant, but when Anson said them, it came off as completely natural and inherently humorous.
Erin had to admire Anson's poise and composure, utterly unafraid of being ridiculed. His seriousness became the best kind of humor for the moment.
Erin nodded slightly, "Oh, that's even better. We won't need to check if anything is missing from the wardrobe."
A little comeback.
Anson got the hint, a smile appearing in his eyes. "It's a gift from my friend, Hedi Slimane. If you like it, you can check with him."
So that's it—
Dior.
After going around in circles, Anson chose Dior once again to attend the Golden Globes; and this was after Anson spent the past few weeks building a new image and reaching new heights, concluding with a perfect touch in Dior.
This not only showed that Anson and Dior maintained a close relationship, but also that Anson was still Hedi's muse, continuously bringing surprises.
Through Anson, the world's attention turned to Dior once more.
No advertising needed, no promotion required—Anson was the perfect spokesperson, able to interpret everything Hedi Slimane designed and envisioned.
Erin didn't hide her surprise, "Why Hedi Slimane? I mean, in recent times, you've shown us different looks, proving that you have your own understanding of fashion and style. Why did you end up back with Hedi Slimane?"
This time, Anson didn't joke. He simply gave a faint smile.
"Because it's perfect."
Period.
Just a few words, but they stirred up waves in the ears and hearts of everyone.
Whistles, cheers, applause—all erupted at once.
Undoubtedly, this was one of the most remarkable moments in the history of live television—
Award ceremonies have commercials, and plenty of them; but you have to pay for sponsorship first.
Fashion brands are the only exception; their ads are the actors and guests. Whoever can grab the attention and create a buzz is the ultimate winner.
Unexpectedly, Dior created the buzz, drew attention, and ignited the conversation, effortlessly becoming the talk of the evening.
Better than any commercial.
Moreover, other topics surrounding Anson were temporarily forgotten.
Edgar was busy, Eve was busy.
Countless visible and invisible forces quietly converged to push forward. The energy accumulated over the past few weeks through "Catch Me If You Can" exploded further, to the point where the Golden Globes became a mere backdrop.
The overwhelming momentum was enough to make anyone envious.
The Golden Globes elevate artists, and artists elevate the Golden Globes; it's a mutual journey. But surprisingly, the Golden Globes turned into a stepping stone, becoming a mere accessory—a rare spectacle.
The red carpet went crazy for Anson.
From the media to TV stations, from staff to guests, no one was exempt. Even reporters who witnessed last year's Emmys were all in shock.
Nicholas suddenly realized that Anson had completed his transformation—
He truly turned the attention and momentum into a tangible star power, transforming from a label into a symbol, creating a solid impact.
After the Golden Globe Awards, Hollywood will feel this force. Whether they like it or not, whether they admit it or not, Anson has firmly secured his place at the pinnacle of the pyramid.
The clamor continued endlessly.
Now people finally understood why Anson chose to appear at the end of the first half:
Plenty of time.
When the live broadcast entered a commercial break and intermission, the stage at the entrance of the Hollywood Hilton Hotel belonged entirely to Anson.
Anson didn't miss the opportunity, showcasing his wit and humor to command the room, so much so that the reporters and the audience forgot about the passage of time, not even noticing when the commercial break ended and the second half of the red carpet began.
Even as the second-half guests arrived, the attention was still on Anson. They reluctantly watched his back.
Now, this was awkward.