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Chapter 551 - Chapter 544 Viral Marketing

Although he did not attend this year's Oscars, Nanaya still watched the live broadcast at home with Ryan.

The 2008 Academy Awards was the 80th edition of the award.

Although there is no such thing as the 80th birthday in foreign countries, the 10th birthday is still a very memorable day.

Therefore, this year's Oscar awards ceremony is relatively grand compared to previous years.

The biggest winner of this year's Oscars is undoubtedly the Coen brothers and their "No Country for Old Men."

Although this movie did not receive fourteen Oscar nominations and win eleven Oscars like James Cameron's "Titanic" ten years ago.

But four nominations, four trophies.

This 100% hit rate performance still left a deep impression on people.

In particular, winning the two most important awards, Best Director and Best Picture, is enough to prove that this movie is indeed an excellent one.

In fact, the Academy is very satisfied with this year's Oscars.

Compared to the issue ten years ago, they had to hold their noses and give the award to that very annoying truck driver.

This year's Coen brothers are undoubtedly directors they admire very much.

Perhaps they are still looking forward to the next decade when the Oscars will be even more glorious.

If Nanaya knew what these old men were thinking, he would probably just shout out "These guys are thinking about peach."

What is the level of Cameron who was deified at the 70th Academy Awards?

It was a work that directly broke open the doors of the film markets in countless closed countries and regions, and equated Hollywood films with the best in the world.

Although this year's Coen brothers' "No Country for Old Men" is still good enough, it is still a long way to go before we can say that this movie can represent the highest standard of Hollywood movies.

I believe no one would think so.

However, the Coen brothers who went on stage to receive the award obviously did not think so.

Having won the Best Director and Best Picture awards, they looked beaming with excitement.

At this moment, perhaps in their hearts, they stood on the same level as Cameron who shouted "I am the king of the world".

Seeing the glorious Coen brothers, it is impossible for Nanaya to have no ideas.

But Nanaya's mind was equally clear, and he knew that there was no comparison between him and these two people.

If he really has to talk about competitors, Nanaya feels that he should only have one.

That's the truck driver who is preparing to revolutionize movie special effects technology.

Although Nanaya did not think that he was capable of being compared with the director who created miracles.

Even though the media has always said that he is the most successful commercial film director since the new century.

But Nanaya knew very well that he was able to hold such a title only because he cheated.

If I didn't have those few years more experience than others.

Even if he had the same resources, Nanaya didn't think he could reach his current heights.

But even if it was cheating, Nanaya still believed that he could not compete with James Cameron.

The other party is really better than me in terms of experience as a director and grasp of the future of the market.

After all, that person is about to usher in a new era.

So Nanaya never took seriously the hype by some media about him being the most successful commercial director since the new century.

By the end of this year, Nanaya estimates that this title will most likely be given to Nolan by reporters.

However, there is motivation only when there is a gap.

Having sufficiently strong competitors may be a new challenge for Nanaya.

Even Nanaya himself would get tired of always taking first place easily.

So when someone within Washimine suggested making a fuss about Heath Ledger's past drug addiction.

Nanaya gave up on his own initiative.

It's not just because Nanaya was a Chinese in his previous life, but he also has some feeling in his heart that "the dead are the greatest."

It is also because of this that "The Dark Knight" is a complete form, and a monster worthy of Nanaya's competition and confrontation.

Even though there is no absolute chance of winning in such competition, Nanaya is not afraid.

Whether it is this year's "The Dark Knight" or the subsequent "Avatar".

Only by having a goal standing high in front of him can Nanaya be reminded at all times not to mess around when making movies.

The audience is the group that votes with their feet the most. If other people's movies are better than yours, why should they watch your movie?

The audience is not your parents who will always spoil you.

Otherwise, even if Nanaya is a time traveler, even if he has a subject that can sell well.

But if you don't put your heart into making a movie, the quality of the final movie will not be good.

Even if he had created miracles before, he would still be abandoned by the audience.

Spielberg is an obvious example. This director, who was once synonymous with box office, ended up having no box office appeal compared to some of his juniors.

It even has nicknames like "box office poison".

All we can say is that Old Stalin lost his integrity in his later years and suffered a major setback.

The 80th Academy Awards ceremony did not leave much impression on Nanaya, and this time it was just a simple symbol.

If he wasn't in Hollywood now, he wouldn't even pay attention to these things.

The only thing that Nanaya could remember was the dresses that Lily and Illya wore to promote "Inferno" on the red carpet.

Very beautiful and cute.

As for the rest, there really is none.

At present, Nanaya's main focus is still on promoting "Purgatory's Flame".

As the film's release approached, Nanaya's work location moved from New York to Los Angeles.

If there is any trouble for Washimine, it is probably that he has to travel back and forth between North America every time he works.

After all, Washimine's headquarters building and Marvel's headquarters are both in New York, but the film-related offices are all in Hollywood, Los Angeles.

Although both are in the United States, one is on the East Coast and the other is on the West Coast.

Damn, this is going to span the entire North American continent!

But no matter how much Nanaya cursed in his heart, there was no way he could travel back and forth between the two ends of the North American continent.

After all, before humans invented space travel, he could only accept the trouble brought by airplane travel.

After all, you have to take a long-distance flight every few days, which is unbearable for anyone.

While Nanaya was traveling back and forth across the North American continent, the promotion of "Purgatory" was also proceeding in an orderly manner.

Nanaya spent a lot of effort on this movie. In order to make it easier for the audience to accept, Nanaya even changed the endings of some characters.

Makes the movie look less like the "Gen Urobuchi" style.

Whether these changes will be more successful or be met with a cold reception from the audience, Nanaya can only wait for the test of the market.

In modern society, if a high-budget movie wants to be successful, it certainly can't just wait for audiences to come like before.

Publicity and hype are indispensable means.

Long before the Oscars, Lily and Illya became award presenters.

Nanaya then produced a separate trailer for "Purgatory's Flames" and released it on major TV stations.

Because it is so close to being released, this trailer does not reveal too much information about the movie's plot.

Instead, it focuses on showing fighting, explosions and other content that can serve as selling points for commercial films.

Not only TV trailers, but also posters on the exterior walls of high-rise buildings, entertainment newspapers and magazines, radio ads, etc.

Washimine Entertainment will naturally not miss out on these conventional promotional methods.

The film cost tens of millions of dollars to promote.

The publicity department is required to spend all of this money during the film promotion period.

With instructions from above, the publicity department of Washimine Entertainment is now spending money in compliance with orders.

Anyway, this money will not become my salary, so I will naturally spend it as much as I can.

In addition to traditional media, Washimine Entertainment's online promotion is also very exciting.

I won't go into details about the news and comments on major portals such as Yahoo, as these are all normal operations.

[See Moon] held a Fate movie party one month before the movie was released.

The website directly announced that all users can watch two FSN movies and the first half of FZ for free during the event period.

You should know that these three movies have always been charged for viewing on the website.

Moreover, it has always been among the top in the sales ranking of paid movies on the website.

Now [See Moon] is inviting everyone to watch the movie for free, they are losing a lot!

In addition, Nanaya also specially created a virus website - "Fuyuki Daily".

This website contains all news reports related to what happened in Fuyuki City.

The content is naturally viral marketing content carefully compiled by Washimine.

But it is different from traditional viral marketing.

Traditional viral marketing is to prove through various reports that the fantasy things in the movie exist.

But the website of Fuyuki Daily is different. All the content on it is written based on the plot of the movie, but it is presented in a way of publicly refuting rumors.

For example, the most unlucky company in Fuyuki City is the Gas Company. Because of the unsafe equipment, a large number of gas leaks occurred in a short period of time.

The battle at the dock at the beginning of FZ was also interpreted as a typhoon passing through.

Not only that, this fake news website also has a wanted poster for a serial killer and some trivial gossip.

For example, the Mapo Tofu endorsed by a certain priest.

In order to make the content more authentic, the website also created a lot of comments below the news.

From the local tycoon Mr. Golden, to a big eater knight, and even an old man who lived for 500 years.

Basically all the characters that appear in the story have comments.

Even Taiga and the three female passers-by have it.

This kind of gameplay naturally attracted a large number of fans to watch, and the average daily visits to the website even exceeded 100,000.

Although in terms of overall traffic, this website is certainly not comparable to the traffic of large websites such as Yahoo or Google.

But in terms of box office conversion rate, "Fuyuki Daily" is undoubtedly higher.

After all, people who are interested in this website are basically potential audiences of the movie "Inferno".

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