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A message that all game developers in the industry are paying attention to, and a message that all players are looking forward to.
"The trailer for The Elder Scrolls: Skyrim includes a real game demo ( The trailer features actual scenes from the game. )."
It is simple and clear, direct and assertive; the meaning is easily understood by anyone who can read. But why did you post a publicity notice in silence? What are you doing at 1 a.m.? Damn it. We suddenly fell asleep, and you announced the news? Does your jet lag differ from ours? Also, releasing a promotional trailer without any buildup, isn't that a bit too direct?
In the Essence office and the PR Department of Moondustries, the relevant person in charge looked at the trending topics hijacked by The Elder Scrolls: Skyrim and took a few breaths, forcibly trying to contain his anger. How could there be someone who does not follow protocol?! What kind of move is this for a normal game promotion?
Squeezing toothpaste out little by little, from the name of the game project to the progress of game development, then releasing snippets of the game's main gameplay information, and finally unveiling the promotional CG to build maximum player anticipation is the norm. But you have done none of that. Without any preamble, you have directly shown a video of a game demo.
Not only Moondustries but also Essence, including Gemtechs, lamented. What a mess. This isn't how discussions are supposed to go. It wasn't their turn to promote The Elder Scrolls: Skyrim! Why are you suddenly doing this?!
Watching the big data unveil and feeling that the popularity of Shadow Legend was being overshadowed, the head of Gemtechs' PR unexpectedly didn't know what to say. Although Gemtechs was involved in The Elder Scrolls: Skyrim and their investment was substantial, it was different from their creation, Shadow Legend.
Without thinking, the person in charge of Gemtechs' promotion called Armani, wanting to know what the other party was doing. Were they just having fun?
After two minutes, the call was connected. The head of Gemtechs' PR Department addressed the issue of The Elder Scrolls: Skyrim in very abstract terms.
After he spoke, he could only hear Armani's hearty laughter from the other end of the line: "It doesn't matter. This part of the publicity will not involve Gemtechs. We can manage on our own. After all, don't we want the game to sell?!"
After hanging up, the head of Gemtechs' PR Department appeared gloomy. Was I asking for permission for Gemtechs to share the promotional costs? It's just that this sudden approach has caused Shadow Legend to lose traction in the spotlight.
Finally, the head of Gemtechs' PR sighed heavily, returned to his desk, and began contacting the development team. Don't waste time; let's keep up with the publicity, and don't be coy with these materials, release them quickly. Otherwise, the heat will be taken away by The Elder Scrolls: Skyrim.
The unexpected outburst of an actual machine demo preview immediately skyrocketed to trending topics, placing Gemtechs' Shadow Legend, Moondustries' Fantasy, and Essence's King's Sword in a clearly unfortunate light.
Everyone in the game industry was shocked. Are you executing a German Blitz, attacking Poland during World War II? Uploading such fierce material overnight?
Undoubtedly, this was premeditated. A perfect official blog with simple game promotions doesn't simply happen to climb to the top trending. PixelPioneers Studio is a rising star in the country right now, but they haven't reached that level of notoriety where any news can go viral.
Countless observers were left astounded. But ordinary players were instantly thrilled. Damn! How assertive of you!? The game's demo preview has been released!
Excited players flooded the major game groups and communities, brushing the screen and even skipping the publicity notices to immediately view the video, then sharing screenshots.
"Damn, silent President John has made a big move!"
"This means the game is almost ready!?"
"I was wrong. I watched President John's account daily before, mostly for posts about eating or playing games; thought he was just lazing around!"
"This is the best news I've heard!"
"I don't know when the specific release date will be, but I want to play!"
Countless eager players left animated comments below the post.
Meanwhile, other players inquiring about the news were clicking on the trailer to see the true face of the game. As the PixelPioneers Studio logo, Gemtechs logo, and Mercury Studio label appeared, the video content began to unfold.
"The Elder Scrolls V: Skyrim – A Tale Begins"
The wind howled across the snow-covered peaks of Skyrim, where jagged mountains pierced the sky like the fangs of ancient beasts. Beneath a thick blanket of grey clouds, a storm brewed, ominous, waiting. The land lay quiet, as though holding its breath. But the silence would not last.
From the north, a shadow moved. Wings sliced through the air with a deep, resonating thrum. A dragon, once thought myth, now made flesh, descended like a falling star, trailing fire and terror. Villages crumbled beneath its fury, wooden homes ignited with a single breath. Soldiers, seasoned and brave, scrambled in vain, their arrows bouncing uselessly off its scaled hide.
In the midst of this chaos, the legends stirred once more.
"When the sons of Skyrim spill their own blood..."
So the prophecy began, echoing in ancient tomes and whispered by the Graybeards high upon the Throat of the World.
As the people of Skyrim fought their petty wars, Stormcloak against Imperial, brother against brother, no one noticed the deeper threat rising from the ashes of the past.
Dragons.
And at the center of it all: you.
A lone figure stood atop a rocky ridge, cloak whipping in the mountain winds. The earth trembled beneath his boots as the great beast landed before him, its maw glowing with flame. But the warrior did not flee. He held his ground, sword at the ready, eyes locked with the creature's.
Then, he spoke, not in fear, but in power.
"Fus... Ro... Dah!"
The words of the ancient tongue, the Dragon Shout, burst forth like a wave, slamming into the dragon and hurling it back. A shout of power, of destiny.
For this man was not ordinary. He was Dovahkiin, the Dragonborn, the one born with the soul of a dragon and the power to slay them.
As fire clashed with Thu'um, and steel danced in the snow, the world watched. Heroes would rise, and empires would fall. The return of the dragons was not the end, but the beginning.
"Skyrim belongs to the Nords!" cried some.
But the truth was far older than any kingdom. It belonged to the ones who could shape fate, command dragons, and walk paths no mortal had ever dared.
And as the final roar echoed across the mountains, one name would be whispered in awe and fear:
Dragonborn.
When the camera switches, the BGM enters its most thrilling portion; scenes transition one after another, medieval castles, remote quiet towns and villages, snow-capped peaks, raging monster bandits, and the powerful, terrifying dragon.
With the epic BGM that made listeners clench their fists, the scenes in the game appeared before the players. But these are not necessarily what players care about most; what they are truly focused on is what this video conveys.