After discussing with Liu Qiangdong, Link mortgaged his property to secure a loan of five million yuan from the bank. Together with his own funds, he gathered 1 million US Dollars.
He then arranged for lawyers to register a venture capital firm named 'Golden Shell' in Hong Kong Island, injecting 1 million US Dollars of capital, and used Golden Shell Investment Company to collaborate with JD.com.
After completing the investment, Golden Shell became the second-largest shareholder of JD.com, owning a 30% stake.
He would also need to provide financial support for JD.com's development in the future. If his investment could not keep up with JD.com's growth demands, his shares would be diluted with each financing round.
For this reason, Link needed to earn more money.
Link was also invited by Liu Qiangdong to take an honorary position as vice president at JD.com, providing suggestions for the company's development and also overseeing its operations.
