After Su Huai's harsh words spread, the situation spiraled out of control.
In late December, Penguin Video publicly removed "Battle Through the Heavens" from their upcoming drama list. Shortly after, the production team announced, "due to post-production reasons, the planned release schedule has been postponed."
This was their final act of defiance—stalling.
In the entertainment industry's playbook for dealing with unexpected troubles, the most passive yet cost-effective option is silence and delay.
Commonly known as: playing dead.
In modern society, with news cycles moving quickly and countless trending topics, most netizens can't keep their focus on one issue for long. If you stall until the buzz dies down, there's always a chance for a comeback.
President Chen and others decided to proceed with a bare-bones release, but even a bare release requires strategy.
