This entire process is a classic three-step method—
1. Build a foundational flow pool.
2. Empower the flow.
3. Ignite emotions, break through fixed circles, and achieve a crossover from fan groups to the general public.
What exactly are we empowering?
We're giving "peripheral attention" a sense of quality, transforming indifferent "viewing" into more specific emotions.
Take a look, am I paying attention to Zhang Yimou's new movie?
But I'm merely watching the hype, with no intention of actually going to see the film.
Their marketing isn't hitting the right chords for me, so I feel nothing—I'm not curious, not expectant, not outraged, not excited.
So, they've only achieved half their goal: getting me to notice and putting the movie in my line of sight.
Where's the other half?
It's in how they empower the movie and what kind of energy they give it.
Viewers moved by this empowered flow will head into theaters and contribute to the box office.
