Michael Reyes stood in the Reyes Corporation boardroom, surrounded by his senior team. The room was filled with a tense energy as they reviewed the plans laid out before them. Michael's focus was on one thing: dismantling Lance Gokongwei's grip on the market.
"Lance Gokongwei," Michael said, his tone calm but firm. "He's their key player. If we disrupt his operations, the rest of their coalition will start to crumble."
Juliet, standing beside him with her tablet, nodded. "We've identified multiple pressure points. Gokongwei's business empire is spread across several sectors—aviation, telecommunications, and food manufacturing. But his weakest link right now is Cebu Pacific."
"Explain," Michael said, leaning in.
"Cebu Pacific is facing rising costs due to fuel price hikes and increasing competition from other low-cost carriers," Juliet continued. "If we push forward with 'Project Soar,' our own low-cost airline initiative, we can undercut their market share quickly."
