After Elena created her ninja avatar Mai, she went to visit a few of the shops and brought a quite a few things. Giving more money to the greedy businessmen was a good way to generate the Sinful energy of Greed and with Elena's contribution, a decent amount of it was created during her shopping.
But the huge amount of money that the greedy merchants had gotten from Elena was stolen just after a few hours and was given to the needy people. So at the end, Elena's money did not became the spoils for the bad merchants.
When all the greedy merchants were lamenting their massive loss, Elena was taking a stroll in a very out of place area of the Greed section. This area did not have any lavish shops or thrifty thieves. Instead this places was filled strong individuals, most of whom were above the demigod rank.
