There used to be a widely circulated joke.
It said men's spending power was less than that of a dog.
Actually, objectively speaking, this statement is biased.
According to detailed big data statistics, most of Speed's users are male, meaning it is these supposedly less-than-a-dog male compatriots who have supported this leading giant company.
But why, when the objective facts are clear, are male consumers still easily ignored by merchants, whether intentionally or unintentionally?
The reason is simple.
Compared to women, men don't like typing or tapping keyboards.
They don't like to "ramble on."
For example.
Female consumers can shop around for a product and chat with customer service for days, but most male compatriots won't.
They rarely ever communicate with customer service, glance at the product details page, and if it meets their needs, they'll place the order and pay without saying a word.
As for after-sales feedback—the theme is silent approval.
