(Anti-theft, to be released in due time) Abstract: With the progress of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to the public. The ways games are disseminated are no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and improve performance to keep up with the fast-paced development. A diversification strategy fits well with the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred development model for enterprises, is also applicable to gaming companies. This paper illustrates the impact of the diversification strategy on the performance of game companies, using Sanqi Mutual Entertainment Company as an example.
