(Anti-theft, will be released later.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to the public. The methods of game dissemination are no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Accordingly, game companies also need to continually integrate resources, innovate, and improve performance amid the rapid development of the times. A diversification strategy perfectly meets the planning needs and development goals within the gaming industry. Under the backdrop of economic globalization, the diversification strategy, as the preferred model for corporate development, is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of a diversification strategy on the performance of game companies.
