Chapter 831 - Chapter 763: The Impact of Diversification Strategies on Game Company Performance—A Case Study of 37 Interactive Entertainment

(Anti-theft, to be released later.) Abstract: With the progress of technology and the coverage of smart networks, the rise of the gaming industry in recent years is evident to the public. The ways of spreading games are no longer confined to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, iterate, and improve performance as the era progresses rapidly. A diversification strategy precisely meets the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy as a preferred enterprise development model is also applicable to game companies. This article illustrates the impact of diversification strategy on game company performance with Sanqi Mutual Entertainment Company as an example.