(Anti-theft, to be posted later.) Abstract: With the advancement of technology and the coverage of intelligent networks, the rise of the game industry in recent years is evident to the public. The dissemination methods of games are no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, and update to improve performance in line with the rapid development of the times. The diversification strategy precisely caters to the planning needs and development goals within the game industry. In the context of economic globalization, diversification strategy, as the preferred model for enterprise development, is equally applicable to game companies. This article explains the impact of diversification strategy on the performance of game companies using Sanqi Mutual Entertainment Company as an example.
