(To be released with anti-theft protection at that time.) Abstract: With the advancement of technology and the coverage of intelligent networks, the rise of the game industry in recent years is evident to the public. The dissemination of games is no longer confined to rigid promotional modes, and their influence has gradually extended to various aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and iterate to improve performance in line with the rapid development of the era. The diversification strategy precisely caters to the planning needs and development goals within the game industry. Against the backdrop of economic globalization, diversification strategy, as the preferred model for enterprise development, is equally applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
