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(Anti-theft, will post later.) Abstract: With technological advancements and the coverage model of intelligent networks, the rise of the gaming industry in recent years is visible to the public. The dissemination methods of games are no longer confined to traditional promotional modes, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate updates, and improve performance to keep pace with the rapid development of the era. The diversification strategy aptly meets the planning needs and development goals within the gaming industry. Under the backdrop of economic globalization, diversification strategy as the primary choice for enterprise development is equally applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to elaborate on the impact of diversification strategy on game company performance.
