"The maturing taste of audiences has significantly amplified the word-of-mouth effect for films," Feng Qi analyzed. "Many movies that investors were initially optimistic about ended up not even recouping their costs when released, despite featuring seventy or eighty top-tier celebrities."
Tang Li felt deeply about this phenomenon.
In the last few years of her past life, many film celebrities gradually shifted to television, accepting high-paying roles in TV series, partly because they no longer had the box-office appeal that could "call to the masses."
Compared to just chasing viewer numbers, the audience started paying more attention to the quality of the films themselves.
Mihesha River Action's box office of 3.2 billion was a huge dark horse in that year's Spring Festival, delivering a strong blow to those industry insiders who had written it off.
Lai Yuanyuan breached her contract initially because she believed this film would flop.
